Bombard Your Online Business, Writing Relevant Articles

In today's highly competitive internet market, the importance of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there is spider web of website promotion strategies you can use to drive traffic to your website. Routing internet traffic to your website can be your number one means of survival, especially in the world of eCommerce. Getting a high search engine ranking can be very tedious work.

There is a wide variety of strategies you can choose, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top ways. 

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

3.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to resell your product or service to your prospective customer.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

Your Old Ezine Articles

It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it's time to forget about that article and move on to the next one. Or is it?

Actually, if you forget about your article now you may be missing out on some of the most important benefits that can be gained from writing ezine articles. Listed below are 5 ways to get more benefits from your already published ezine articles.

1. Submit URLs of Published Article to Search Engines

Many times people will like your article enough to post it on their website. Once you find the URL where your article is published try submitting it to some search engines. The webmaster probably won't mind but a email asking for their permission can't hurt. Additionally, if your article is published in an ezine that is archived on a website you can submit the URL of the issue of the ezine that your article appeared in. If it's a well-designed site the search engines may except the submission and your article may start appearing in search results all over the Net.

I recommend using free search engine submission sites like: http://www.addme.com or http://www.submitexpress.com

2. Submit Article Bank URLs to Search Engines

When you post your articles to article banks like Ultimateprofits.com or Ezadsuccess.com, your articles are posted on their own webpage. Submitting the URL for this page to search engines can bring added readers to your writing. I tried this tip a while back and truthfully I forgot that I even did it. Recently, I was surprised to find that a few of the article bank URLs that I had submitted were actually in some of the major search engines!

3. Post Your Articles on Your Own Website

By posting your articles to your own website you are giving all visitors to your site a chance to read over and benefit from your writings. Having well-written, informative articles, that you've personally written, on your site can add to your credibility-which can increase sign-ups and sales.

4. Save All Articles and Promote Them Again in 6 Months/1 Year

New people are logging onto the World Wide Web each day. The ezines that run your articles now will have thousands more subscribers in a years time. Your article will be new to all these fresh faces. And even the people who read your article in the past will probably learn something from it the second time around as well. Of course, you'll want to be sure an update your article and maybe even add some new information.

5. Compile Your Past Articles Into an E-book

E-books are everywhere these days and for a good reason: People read them! After you have written a few articles you may have enough content to publish your own e-book. Then you can offer this e-book to subscribers or website visitors as a free gift. Or you can sell your e-book for a small fee.

**Bonus Tip** Always Include Good Resource Box

Whenever you write an article be sure to always include your resource box. This is the section at the end of the article where you talk about YOU. If people like your article they will look for your resource box to find out where they can get more information from you. Be sure to include at least one URL in your resource box. That way anytime your article is posted on a website you will have a link to one of your websites, which, coincidentally, will help out your websites search engine ranking if you follow tips #1 and #2 in this article.

So don't forget about those previously published articles you've got saved in Microsoft Word. Pull them out. Dust them off. Re-use them. Start on your E-book. And try and remember all the websites that have posted your articles. Get the URLs. Submit them to a few search engines. The benefits you receive may suprise you. And now, my resource box:

SEARCH ENGINE OPTIMIZATION

Link Exchanges have been used since the beginning of the internet as a way of gaining popularity in the eyes of the major search engines. This used to be the best way to gain positioning in the major search engine results for your given keywords. Your company could gain ground fairly quickly by utilizing link exchanges.

Wikipedia's Definition of a link exchange:

Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.
Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.
However according to experts, search engines no longer place a heavy emphasis on reciprocal links. Instead, the popularity or credibility of a site is now gauged by one way incoming links to that site. In addition, analysis suggests that it is very important both that the theme of an incoming be link be relevant to the page being linked to.
This definition can be found here: http://en.wikipedia.org/wiki/Link_exchange
The death of the link exchange is officially here. Relevant one-way links are the most important aspect of search engine optimization since the newest algorithm changes for the major search engines. Yahoo has gone as far as denying sites admission into their search submit program for having a link exchange program, considering it spam.

The best way to build relevant links is by utilizing these aspects of search engine optimization:

1. Directory Submissions: The all important DMOZ (www.dmoz.org) and yahoo directory (www.yahoo.com) are mandatory for any company seeking high rankings in the search engines. Be sure to search for relevant directories for your company. You can do this by searching for your major keywords in search engines with the word "directory" and will find them fairly easily.
2. Article Submissions: By writing articles that can be reprinted for free, you get free advertising and webmasters get content to deliver to their customers through an article database or e-zines. You are allowed to include a resource box at the end of your article that contains information about your company and the all important link to your website.
3. Social Book Marking: Social Book Marking is a new trend on the internet that was pioneered by sites like del.icio.us, www.furl.net, www.digg.com and many others. This is the act of book marking a site to a public (or private) favorites archive that other web users can use to find important information. You then use tags to identify your book mark for the relevant keywords. This also generates a link pointing to your site.

The link exchange has officially become useless. End your link exchanges now while you still have the chance to do so. In the near future, search engines may penalize sites that take part in link exchanges, so take advantage now and get rid of them before you lose crucial positioning in the search engine results pages.